Key takeaways
- Profound’s brand pricing page shows only a free 7-day trial and custom Enterprise; its $99 and $399 plans are gone.
- Evertune (Pro $800/month) and Scrunch (Core $250/month) are the closest enterprise alternatives.
- Peec AI ($95), LLMrefs ($79), Rankscale ($99) and Otterly.AI ($29) are the self-serve and budget picks.
- For brand perception, Evertune looks stronger on paper. For daily front-end capture, Profound.
How we checked this: We read each vendor’s pricing page and documentation on October 11, 2026, and recorded plans, prices and engine lists as shown that day. Profound’s removed brand plans come from its September 1 archived pricing page. We did not test any product hands-on. Vendor claims are labelled as claims. G2 and Capterra blocked direct access, so the Profound rating is the G2-sourced figure on its AWS Marketplace listing.
AnswerMentions sells its own AI visibility audit, which appears in some comparisons on this page. No vendor paid for placement or reviewed this article before publication.
Profound alternatives at a glance
The best Profound alternatives are Evertune and Scrunch AI for enterprise depth, AthenaHQ, Peec AI and Goodie for self-serve teams, and Otterly.AI, Rankscale and LLMrefs on a budget. Entry prices start at $29 a month and come from each vendor’s pricing page, checked in October 2026.
Profound is the first row. Bluefish (demo-only) and Semrush’s toolkit (an SEO-suite add-on) get short entries below but are not among the eight.
| Tool | Public entry price (Oct 2026) | Engines | Best for |
|---|---|---|---|
| Profound (baseline) | Free 7-day trial; Enterprise custom | 3 on trial; up to 9 | Large, sales-led budgets |
| Evertune | Pro $800/mo; Starter from $60/mo | 11 on Pro; 5 on Starter | Brand-perception research |
| Scrunch AI | Core $250/mo, 125 prompts | 4 on Core; 9 on Enterprise | Self-serve start, Enterprise path |
| AthenaHQ | Starter $295/mo; free tier | 5 on free; 11 on Starter | Self-serve teams wanting actions |
| Peec AI | Starter $95/mo, 50 prompts | Pick 3 of 6 | Teams wanting clear prices |
| Goodie | Core $399/mo, 120 prompts | 5 on Core; 8 on Pro | Commerce and content teams |
| Otterly.AI | Lite $29/mo, 15 prompts | 4 included; 3 paid add-ons | Solo marketers, small teams |
| Rankscale | Pro $99/mo, 1,200 credits | 17+ claimed | Agencies, multi-brand teams |
| LLMrefs | $79/mo, 500 prompts | 10, no extra fee | Keyword-first SEO teams |
Why teams look beyond Profound
Teams look beyond Profound mostly over price and access. Brands can no longer buy a published paid plan: the pricing page shows a free 7-day trial and custom Enterprise, and cost is the most common complaint in the G2 reviews quoted on AWS Marketplace.
Profound’s brand pricing page lists a trial and Enterprise, nothing else. The $99 Starter and $399 Growth plans, listed as late as September 1, were removed in mid-September 2026. The trial offers 50 prompts for 7 days, with no exports, API or support.
Cost is the most common complaint in the G2 reviews shown on AWS Marketplace, rated 4.5/5 from 1,124 reviews. Others cite a learning curve and unclear priorities. See our Profound reviews and pricing breakdown.
Profound is still the safe pick for a large brand with budget: it raised a $180M Series D on September 15, 2026. Leave if you want a price you can read before a sales call.
Enterprise alternatives: Evertune, Scrunch, AthenaHQ, Bluefish
Evertune and Scrunch AI are the closest enterprise alternatives to Profound, AthenaHQ is the self-serve-first option with an Enterprise tier, and Bluefish is demo-only. Evertune lists Pro at $800 a month, Scrunch lists Core at $250 and AthenaHQ lists Starter at $295. Bluefish publishes no price.
Each matches Profound in one area and gives up another.
- Evertune: Pro is $800/month for 11 models. It claims 100 samples per prompt and reports word association and sentiment. It gives up a free trial and independent reviews; its G2 page is empty. See our Evertune review.
- Scrunch AI: Core is $250/month for 125 prompts on four engines. Enterprise adds nine engines and Agent Pages; Profound added a similar Dynamic Bot Rendering on September 18. After 14 days, prompts refresh every 72 hours.
- AthenaHQ: Starter is $295/month for 11 models and unlimited seats, with a free Essential tier. Schedules run weekly, not daily, and the collection method is not documented. See our AthenaHQ vs Profound comparison.
- Bluefish: demo only, aimed at the Fortune 500, with no price, trial or self-serve plan. It has raised $68M. Skip it without a large-enterprise buying process.
Self-serve and mid-market: Peec AI, Goodie, Semrush AI Toolkit
Peec AI is the best self-serve alternative to Profound, Goodie suits commerce-led teams, and Semrush’s toolkit suits teams already on Semrush. Peec Starter is $95 a month, Goodie Core is $399, and Semrush’s AI Visibility Toolkit is $99 per domain, billed annually.
All three publish prices, which Profound’s brand page does not.
- Peec AI: Starter is $95/month, Pro $245, Advanced $495, with unlimited users and daily runs. A GA4 integration ties AI referrals to revenue. Self-serve plans pick three of six engines; Claude and Perplexity are Enterprise only. See our Profound vs Peec AI comparison.
- Goodie: Core is $399/month for 120 prompts on five engines, with a 7-day trial; Pro is $999 for eight. Core skips Gemini and Claude, and each plan covers one brand.
- Semrush AI Visibility Toolkit: $99/month per domain, billed annually, for 25 custom prompts and no free trial. Copilot, Claude, Grok and DeepSeek are Enterprise AIO only.
Budget picks: Otterly.AI, Rankscale, LLMrefs
Otterly.AI is the cheapest Profound alternative at $29 a month, LLMrefs includes 500 prompts for $79, and Rankscale suits agencies at $99. All three publish paid plans, which Profound’s brand pricing page no longer does, and all three offer a free trial.
Each trades prompts, engines or support for the lower price.
- Otterly.AI: Lite is $29/month for 15 prompts, tracked daily on ChatGPT, AI Overviews, Perplexity and Copilot. Lite has no API, and Gemini, AI Mode and Claude cost extra.
- Rankscale: Pro is $99/month for 1,200 credits. Most engines cost 0.25 credits a query and Claude costs 2. OMR reviewers say credits run out fast.
- LLMrefs: $79/month buys 500 prompts on 10 engines, with unlimited seats and API access. The price is labelled “limited time only.” It generates prompts from your keywords, so you control exact wording less.
Profound vs Evertune
Evertune looks stronger on paper for brand-perception research, while Profound is the pick for daily front-end capture, a free trial and public reviews. Evertune lists Pro at $800 a month; Profound publishes no paid brand price, only a trial and custom Enterprise.
Both are enterprise platforms. The differences sit in method, perception tools and reviews.
- Capture: Profound says it queries consumer front ends daily, not APIs. Evertune combines model APIs with the consumer interface and claims 100 samples per prompt per model.
- Perception: Evertune reports word association, an AI Brand Index and attribute radar charts. Profound tracks sentiment and runs FactCheck, which scores accurate claims against verifiable ones.
- Coverage: Profound Enterprise tracks up to nine engines. Evertune Pro covers 11 models, but Claude, Meta and DeepSeek are tracked only at base-model level.
- Reviews: Profound shows 4.5/5 from 1,124 G2 reviews on AWS Marketplace. Evertune’s G2 page shows none.
How to choose
Choose by budget, buying process and job. Under $100 a month, start with Otterly.AI or Peec AI. At $250 to $800, compare Scrunch, AthenaHQ and Evertune. For a quoted enterprise rollout, keep Profound on the shortlist. If nobody will act on charts, fix first.
AnswerMentions offers a free AI visibility audit that asks AI the questions your buyers ask and shows which brands get named instead of you. Our guide to audit vs monitoring explains when each pays off.
If nobody has time to close the gaps, a one-time report with a prioritized fix plan can beat any subscription above as a first purchase.
- Budget: Otterly.AI, LLMrefs, Peec AI or Rankscale under $100. Scrunch Core or AthenaHQ Starter near $250 to $300. Evertune Pro at $800, or an enterprise quote from Profound.
- Buying process: Peec, Otterly, LLMrefs, Rankscale, Scrunch Core and AthenaHQ are self-serve. Profound, Evertune Pro, Goodie Pro and Bluefish are demo-led.
- Job: a tracker shows the score moving; it does not change what AI says.
Reader questions
Frequently asked questions
What is the best Profound alternative for enterprise?
Evertune and Scrunch AI are the closest enterprise alternatives. Evertune suits brand-perception research and lists Pro at $800 a month. Scrunch Core is $250 a month, and its Enterprise tier adds nine engines and Agent Pages. Prices are as of October 2026.
Is there a cheaper alternative to Profound?
Yes. Otterly.AI Lite is $29 a month, LLMrefs $79, Peec AI Starter $95 and Rankscale Pro $99. Profound’s brand pricing page shows only a free trial and custom Enterprise, though agencies pay $99 a month plus $399 per client workspace.
Profound vs Evertune — which is better?
Evertune looks stronger on paper for brand-perception research, with word association and a claimed 100 samples per prompt. Profound suits teams that want daily front-end capture, a free trial and public reviews. Evertune publishes Pro at $800 a month; Profound publishes no paid brand price.
Does Peec AI do what Profound does?
Mostly for tracking. Both report visibility, sentiment, share of voice and sources, and both run each prompt once a day. Profound adds Prompt Volumes, agents and up to nine engines on Enterprise. Peec publishes prices from $95 a month but picks three of six engines. See Profound vs Peec AI.