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Field note
Eight Profound alternatives with verified starting prices: enterprise, self-serve and budget picks, plus Profound vs Evertune for brand perception.
By AnswerMentions ResearchPublished Jul 8, 2026Updated Oct 17, 20267 min read
Bottom line
The best Profound alternative depends on why you are leaving. For enterprise depth, pick Evertune or Scrunch. For self-serve, pick Peec AI. For budget, pick Otterly.AI from $29/month. Profound itself now shows brands only a free trial and custom Enterprise pricing, as of October 2026.
How we checked this: We read each vendor’s pricing page and documentation on October 11, 2026, and recorded plans, prices and engine lists as shown that day. Profound’s removed brand plans come from its September 1 archived pricing page. We did not test any product hands-on. Vendor claims are labelled as claims. G2 and Capterra blocked direct access, so the Profound rating is the G2-sourced figure on its AWS Marketplace listing.
AnswerMentions sells its own AI visibility audit, which appears in some comparisons on this page. No vendor paid for placement or reviewed this article before publication.
The best Profound alternatives are Evertune and Scrunch AI for enterprise depth, AthenaHQ, Peec AI and Goodie for self-serve teams, and Otterly.AI, Rankscale and LLMrefs on a budget. Entry prices start at $29 a month and come from each vendor’s pricing page, checked in October 2026.
Profound is the first row. Bluefish (demo-only) and Semrush’s toolkit (an SEO-suite add-on) get short entries below but are not among the eight.
| Tool | Public entry price (Oct 2026) | Engines | Best for |
|---|---|---|---|
| Profound (baseline) | Free 7-day trial; Enterprise custom | 3 on trial; up to 9 | Large, sales-led budgets |
| Evertune | Pro $800/mo; Starter from $60/mo | 11 on Pro; 5 on Starter | Brand-perception research |
| Scrunch AI | Core $250/mo, 125 prompts | 4 on Core; 9 on Enterprise | Self-serve start, Enterprise path |
| AthenaHQ | Starter $295/mo; free tier | 5 on free; 11 on Starter | Self-serve teams wanting actions |
| Peec AI | Starter $95/mo, 50 prompts | Pick 3 of 6 | Teams wanting clear prices |
| Goodie | Core $354/mo ($295 yearly), 110 prompts | 5 on Core | Commerce and content teams |
| Otterly.AI | Lite $29/mo, 15 prompts | 4 included; 3 paid add-ons | Solo marketers, small teams |
| Rankscale | Pro $99/mo, 1,200 credits | 17+ claimed | Agencies, multi-brand teams |
| LLMrefs | $79/mo, 500 prompts | 10, no extra fee | Keyword-first SEO teams |
Teams look beyond Profound mostly over price and access. Brands can no longer buy a published paid plan: the pricing page shows a free 7-day trial and custom Enterprise, and cost is the most common complaint in the G2 reviews quoted on AWS Marketplace.
Profound’s brand pricing page lists a trial and Enterprise, nothing else. The $99 Starter and $399 Growth plans, listed as late as September 1, were removed in mid-September 2026. The trial offers 50 prompts for 7 days, with no exports, API or support.
Cost is the most common complaint in the G2 reviews shown on AWS Marketplace, rated 4.5/5 from 1,127 reviews. Others cite a learning curve and unclear priorities. See our Profound reviews and pricing breakdown.
Profound is still the safe pick for a large brand with budget: it raised a $180M Series D on September 15, 2026. Leave if you want a price you can read before a sales call.

Evertune and Scrunch AI are the closest enterprise alternatives to Profound, AthenaHQ is the self-serve-first option with an Enterprise tier, and Bluefish is demo-only. Evertune lists Pro at $800 a month, Scrunch lists Core at $250 and AthenaHQ lists Starter at $295. Bluefish publishes no price.
Each matches Profound in one area and gives up another.
Free check
The free audit shows which brands AI recommends for your buyers’ questions and where you’re missing.
Peec AI is the best self-serve alternative to Profound, Goodie suits commerce-led teams, and Semrush’s toolkit suits teams already on Semrush. Peec Starter is $95 a month, Goodie Core is $354, and Semrush’s AI Visibility Toolkit is $99 per domain, billed annually.
All three publish prices, which Profound’s brand page does not.

Otterly.AI is the cheapest Profound alternative at $29 a month, LLMrefs includes 500 prompts for $79, and Rankscale suits agencies at $99. All three publish paid plans, which Profound’s brand pricing page no longer does, and all three offer a free trial.
Each trades prompts, engines or support for the lower price.
Evertune looks stronger on paper for brand-perception research, while Profound is the pick for daily front-end capture, a free trial and public reviews. Evertune lists Pro at $800 a month; Profound publishes no paid brand price, only a trial and custom Enterprise.
Both are enterprise platforms. The differences sit in method, perception tools and reviews.

Choose by budget, buying process and job. Under $100 a month, start with Otterly.AI or Peec AI. At $250 to $800, compare Scrunch, AthenaHQ and Evertune. For a quoted enterprise rollout, keep Profound on the shortlist. If nobody will act on charts, fix first.
AnswerMentions offers a free AI visibility audit that asks AI the questions your buyers ask and shows which brands get named instead of you. Our guide to audit vs monitoring explains when each pays off.
If nobody has time to close the gaps, a one-time report with a prioritized fix plan can beat any subscription above as a first purchase. AnswerMentions’ full report is $29 once for 10 buyer questions across ChatGPT, Claude, Gemini, Google AI Mode and Perplexity; it is a snapshot, not a tracker. See our Profound pricing page for what the enterprise route costs.
Test the premise
Ask ChatGPT three real buyer questions about your market and see who it recommends, free, in about 90 seconds.
Reader questions
Evertune and Scrunch AI are the closest enterprise alternatives. Evertune suits brand-perception research and lists Pro at $800 a month. Scrunch Core is $250 a month, and its Enterprise tier adds nine engines and Agent Pages. Prices are as of October 2026.
Yes. Otterly.AI Lite is $29 a month, LLMrefs $79, Peec AI Starter $95 and Rankscale Pro $99. Profound’s brand pricing page shows only a free trial and custom Enterprise, though agencies pay $99 a month plus $399 per client workspace.
Evertune looks stronger on paper for brand-perception research, with word association and a claimed 100 samples per prompt. Profound suits teams that want daily front-end capture, a free trial and public reviews. Evertune publishes Pro at $800 a month; Profound publishes no paid brand price.
Mostly for tracking. Both report visibility, sentiment, share of voice and sources, and both run each prompt once a day. Profound adds Prompt Volumes, agents and up to nine engines on Enterprise. Peec publishes prices from $95 a month but picks three of six engines. See Profound vs Peec AI.
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