Key takeaways
- At about 100 prompts, Peec Pro is $245 a month (150 prompts). Profound is a custom quote; its agency route is $498 a month.
- Profound removed its $99 Starter and $399 Growth brand plans in mid-September 2026. Many sites still quote them.
- Profound wins on data depth: Prompt Volumes, persona breakdowns and all-time history on Enterprise.
- Peec wins on price transparency and lists SKU-level shopping tracking on every plan.
- Both run each prompt once a day from consumer web interfaces. Neither publishes confidence figures.
How we checked this: We read both vendors’ pricing pages, documentation and changelogs on October 11, 2026. Ratings are attributed to where we saw them: Profound’s G2 score comes via its AWS Marketplace listing, and G2, Capterra and Reddit could not be opened directly. We did not test either product hands-on, and vendor claims are labelled as claims.
AnswerMentions sells its own AI visibility audit, which appears in some comparisons on this page. No vendor paid for placement or reviewed this article before publication.
Profound vs Peec AI: the verdict
Peec AI is the better buy for most teams. Profound is worth its premium only for large brands that use its demand data, personas and all-time history. Peec publishes its prices and starts at $95 a month. Profound sells brands a free 7-day trial or a custom Enterprise quote, and nothing in between.
Profound is the enterprise leader. It raised a $180M Series D at a $1.8B valuation on September 15, 2026 and claims over 1,000 enterprise brands. Peec is the challenger, which TechCrunch reported at more than $10M in annualized revenue in May 2026.
The gap is not charts or engines. It is what you can see before a sales call, and how much demand data sits behind the tracking.
| Factor | Profound | Peec AI |
|---|---|---|
| Public brand price | None. Free 7-day Trial or custom Enterprise (pricing) | $95, $245 or $495 a month (pricing) |
| Engines | Trial 3; Enterprise up to 9 | Pick 3 of 6; Enterprise up to 13 models |
| Answer capture | Consumer front end, daily | Logged-out web interface, daily |
| Demand data | Prompt Volumes (modeled panel data) | Relative demand score, 1 to 5 |
| History | All time on Enterprise | Starts when tracking begins (one reviewer) |
| SKU-level products | Shopping Analysis, mainly ChatGPT; none on Trial | AI Shopping on every plan |
| Enterprise controls | SSO/SAML, SCIM, SOC 2 Type II (vendor claim) | SSO on Enterprise only |
| Public rating | G2 4.5/5, 1,124 reviews, via AWS listing | 4.8/5 from 18 reviews on OMR |
What each costs for about 100 tracked prompts
Peec AI costs $245 a month for 150 prompts on Pro, or $95 for 50 on Starter. As of October 2026, Profound shows brands no public price: only a free 7-day trial or a custom Enterprise quote. Its only public 100-prompt price is the agency route, $99 plus $399 a month.
Peec’s pricing page has no 100-prompt plan, so you buy up. Pro gives 150 prompts, 3 engines and daily runs for $245 a month, or $205 billed annually. That is $1.63 per prompt on monthly billing.
Profound’s brand pricing lists a free Trial and Enterprise only. The $99 Starter and $399 Growth plans were still live in a September 1 archive and have been gone since mid-September 2026, though many sites still quote them.
- Peec Pro: $245 a month for 150 prompts on 3 engines.
- Profound agency route: $99 + $399 = $498 a month for one client workspace of 100 prompts on 3 engines (agency pricing).
- Profound brand Enterprise: custom quote. An estimate of $2,000 to $5,000+ a month, attributed to competitor Maintouch, is unverified (geotoolbox.ai).
- Otterly.AI Standard: $189 a month for 100 prompts on 4 engines (Otterly pricing).
Data depth: prompt volumes, personas and history
Profound has the deeper data. Its Prompt Volumes dataset shows what real users ask, with region, age and income breakdowns, and Enterprise history is listed as all time. Peec scores relative demand from 1 to 5 and builds prompts from keywords and personas, but its pages show no equivalent panel dataset.
Profound’s Prompt Volumes FAQ says the data is licensed from double opt-in consumer panels and modeled to correct bias, so read it as an estimate. US data starts in January 2025, and coverage reached 35 countries on August 28, 2026.
Personas cost prompts. On Profound, each persona runs as a separate prompt that counts toward your limit, so 50 prompts across 3 personas use 150.
On history, Profound lists none for the Trial and publishes no retention limit for Enterprise. One three-month Peec reviewer, Stateshift, said Peec history only starts when tracking begins and that its visibility percentages are not transparent.
Which is better for tracking competitors and products (SKU level)?
Peec AI is the easier pick for SKU-level tracking on a normal budget. Its pricing page lists AI Shopping with SKU-level tracking and unlimited competitors on every self-serve plan. Profound has a deeper shopping layer and persona comparisons, but it focuses on ChatGPT Shopping, and the free Trial excludes it.
Peec tracks SKUs through Shopify, CSV or Google Merchant Center. It also sorts cited sources into competitor, editorial, reference and UGC, and shows sources that cite your rivals but not you.
Profound’s Shopping docs describe a merchant layer and a SKU-level product layer, but Perplexity and Gemini commerce are still in development. Where Profound wins is comparison: its refreshed Answer Engine Insights compares competitors by platform, topic, region and persona.
Our call: Peec for SKUs on a budget, Profound for persona and region cuts at scale.
Engines, countries and integrations
Both give you three engines at entry level and more on Enterprise: Profound lists up to 9, Peec up to 13 models. The counts are not like for like, because several of Peec’s are collected by API, not the consumer interface. Peec also caps countries at 1 on Starter and 3 on Pro.
Both read AI-crawler traffic from CDN logs and offer an API and MCP. Peec adds a native GA4 integration for AI referrals and CSV export on every plan, but its pricing page contradicts itself on whether API access starts at Pro or Enterprise. Profound’s API is Enterprise-only.
Want more engines at a fixed price? AthenaHQ Starter lists 11 models for $295 a month (AthenaHQ pricing); see AthenaHQ vs Profound.
- Profound Enterprise: ChatGPT, Perplexity, AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews and Exa Search (pricing). Its own pages disagree on Grok.
- Peec self-serve: pick 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. An extra model costs $85 a month on Pro. Perplexity and Claude are Enterprise-only (pricing).
- Countries: Peec publishes no total. Profound claims 30+ languages and 150+ regions (vendor claim).
Who should pick Profound, who should pick Peec
Pick Profound if you are a large brand that needs demand data, all-time history and up to 9 engines, and you can run a sales process. Pick Peec if you want public prices, SKU tracking and a tool one marketer can run. Skip both until you know your baseline.
Read the full Profound review and Peec AI review before booking a demo. If neither fits, see Profound alternatives and Peec AI alternatives.
Already have a prompt set? Work out your baseline with the AI share of voice calculator, then price the plans above.
- Profound: enterprise brands with an analyst, a procurement process and budget for a custom quote.
- Peec: SEO and marketing teams that want 50 to 350 prompts and a price they can see.
- Neither yet: if you have not seen which brands AI names for your buyers today. A free AI visibility audit asks AI the questions your buyers ask and shows which brands get named instead of you.
Reader questions
Frequently asked questions
Is Peec AI a good Profound alternative?
Yes, for most teams below enterprise scale. Peec publishes prices from $95 a month, allows unlimited competitors and lists SKU-level shopping tracking on every plan. It gives you fewer engines per plan (pick 3 of 6), and its demand score is a 1 to 5 scale rather than Profound’s modeled Prompt Volumes, so large brands may outgrow it.
Which is better for enterprise teams?
Profound, if you need all-time history, SSO/SAML, SCIM, Prompt Volumes and up to 9 engines. It claims over 1,000 enterprise brands (vendor claim). Peec also has an Enterprise plan with SSO, API access, dedicated support and up to 13 models, so shortlist both and ask each for a written quote.
Which tool tracks more AI engines?
At Enterprise level Peec lists up to 13 models and Profound up to 9, but several of Peec’s are collected by API, not the consumer interface. At entry level it is a tie at three engines. You choose Peec’s three; Profound’s Trial and agency sets are fixed.
Can I switch from Peec to Profound later without losing history?
Plan on a clean break. Peec lets you export CSV on every plan, so save your history before you leave. We found no documented way to import another tool’s history into Profound, and a tracker only records from the day it starts running your prompts. Run both for a month so the trend lines overlap.