Key takeaways
- At $99 for 25 prompts, the toolkit costs about $3.96 a prompt, double the per-prompt price of Otterly.AI’s or Peec AI’s entry plans.
- It covers ChatGPT, Gemini and Google’s AI surfaces. Copilot, Claude, Grok and DeepSeek are Enterprise AIO only.
- Its edge is your SEO data and a large prompt database under one login.
- Ahrefs Brand Radar is the other suite option, from $199 a month per AI platform index.
How we checked this: Prices, plans, engines and limits checked on each vendor’s pricing page, documentation and changelog on October 11, 2026. Semrush’s pricing page and knowledge base disagree in places, so we flag where. G2 and Capterra block automated access, so we did not verify their ratings. We did not test any of these tools hands-on.
AnswerMentions sells its own AI visibility audit, which appears in some comparisons on this page. No vendor paid for placement or reviewed this article before publication.
Do you need a separate AI visibility tool if you have Semrush?
Not at first. If you already pay for Semrush, track one domain and can live with about 25 custom prompts, the add-on is enough. You need a separate tool when you outgrow 25 prompts, want Copilot, Claude or DeepSeek, or manage several brands, since each extra Brand Performance domain adds $99 a month.
Semrush’s AI Visibility tab sells one plan: $99 a month per domain, billed annually, with 25 custom prompts tracked daily. Its knowledge base adds the limits: no free trial, a $99 license per extra user, and 50 more prompts for $60 a month. See our Semrush AI Visibility Toolkit review for each report.
Per prompt, the base plan costs $3.96. Otterly.AI Lite is $1.93 and Peec AI Starter is $1.90. Semrush’s data documentation cites a 317M+ prompt-and-response database. The add-on also includes sentiment reports and an AI-readiness Site Audit.
- Stay with Semrush if you track one domain and fewer than 25 buyer questions.
- Add a specialist if you want more prompts per dollar, Copilot, Claude or several brands.
Semrush AI Toolkit alternatives at a glance
Seven specialist tools and one suite rival compete with the Semrush add-on. As of October 2026, entry prices run from $29 a month (Otterly.AI) to $800 (Evertune Pro), and Profound sells brands by quote. The table shows how each bills, which engines it covers and who it suits.
Most specialists bill by tracked prompt. Rankscale and AthenaHQ bill in credits, which makes the monthly cost harder to predict. Engines vary more than price; Semrush’s own pages list its Prompt Tracking engines three different ways.
| Tool | Entry price (Oct 2026) | Pricing model | Engines | Best for |
|---|---|---|---|---|
| Semrush AI Visibility Toolkit | $99/mo per domain, billed annually | Flat; 25 prompts | ChatGPT, AI Overviews, AI Mode, Gemini | Semrush users |
| Otterly.AI | $29/mo (15 prompts) | Flat, by prompt tier | 4 included; AI Mode, Gemini, Claude paid | Cheapest start |
| LLMrefs | $79/mo (500 prompts) | Flat | 10 engines included | Most prompts per dollar |
| Rankscale | Pro $99/mo (Essentials $20, yearly only) | Credits per query | All engines on every plan | Agencies, engine breadth |
| Peec AI | $95/mo (50 prompts) | Flat per prompt | Pick 3 of 6 | Daily, predictable tracking |
| Profound | By quote; agencies $99/mo + $399 per client | Quote or per workspace | Up to 9 on Enterprise | Enterprise brands |
| Evertune | Pro $800/mo; Starter from $60 | Flat tiers | 11 models on Pro | Mid-market and enterprise |
| AthenaHQ | Free Essential; Starter $295/mo | Credits (1 per response) | 5 free; 11 on Starter | Content actions |
| Ahrefs Brand Radar | $199/mo per AI platform index | Flat plus check packages | 6 engines; Claude custom only | Ahrefs users |
Specialist trackers: Peec AI, Otterly.AI, Rankscale, LLMrefs
Peec AI, Otterly.AI, Rankscale and LLMrefs are the four specialist trackers worth a trial, and each suits a different buyer. Peec is the tidy daily tracker, Otterly the cheapest start, Rankscale the widest engine list and LLMrefs the most prompts. Pick by prompts and engines.
Test these four first if 25 prompts feels tight. Our pick: Peec AI for a daily tracker (see the review or Peec AI vs Semrush), Otterly.AI for the cheapest start, LLMrefs for volume. Rankscale’s credit math is worth checking first.
- Peec AI: $95 a month buys 50 prompts on three engines you choose, run daily. Claude and Perplexity need Enterprise.
- Otterly.AI: Lite is $29 a month for 15 prompts; Standard jumps to $189 for 100. It also sells a reduced app inside Semrush’s App Center.
- Rankscale: Pro is $99 a month for 1,200 credits, and Claude costs 2 credits a query.
- LLMrefs: $79 a month for 500 prompts and 10 engines, labelled “limited time only”.
Enterprise platforms: Profound, Evertune, AthenaHQ
Profound, Evertune and AthenaHQ are the enterprise alternatives, and none is cheap. Evertune Pro is $800 a month, AthenaHQ Starter $295, and Profound sells brands by quote after dropping its $99 and $399 plans in mid-September. Choose them for scale, not for one domain.
Buy these only if a team will run the tool daily. Each adds actions beyond tracking, like AthenaHQ’s content hub. Our pick: Profound for large brands that want daily front-end capture, Evertune for sampling rigor, AthenaHQ for content actions beside tracking.
- Profound: a free 7-day trial (50 prompts, three engines) or custom Enterprise (daily runs, up to nine engines). Agencies pay $99 a month plus $399 per client workspace.
- Evertune: Pro is $800 a month for 100,000 prompts across 11 models. Starter from $60 appears only in its help center.
- AthenaHQ: a free Essential tier (300 credits, 5 engines), then Starter at $295 with 3,600 credits and 11 models.
Ahrefs Brand Radar: the other suite option
Ahrefs Brand Radar is the closest suite alternative, and it costs more than Semrush’s add-on. As of October 2026 it is $199 a month per AI platform index or $699 for all platforms, including 2,500 custom-prompt checks. Pick it if you already live in Ahrefs.
Semrush gives you 25 custom prompts on a flat plan. Ahrefs sells pre-collected prompt indexes per platform and charges custom prompts by the check: one prompt, one platform, one location. Claude is custom-prompts only, at 8 checks per update.
Ahrefs documents no native sentiment metric, and Grok collection is paused; Semrush has sentiment reports. Our Semrush vs Ahrefs Brand Radar comparison goes report by report.
Evertune vs the Semrush AI Toolkit
Evertune is for mid-market and enterprise teams that want heavily sampled data; the Semrush toolkit is for one domain and about 25 prompts. Evertune Pro is $800 a month against Semrush’s $99, so pick by scale and budget, not features.
Evertune Pro covers 100,000 prompts across 11 models and includes 25 AI-optimized articles a month. Its claim of sampling every prompt 100 times per model is vendor-reported, and its G2 page listed no reviews on October 11.
Third parties still quote Evertune at $3,000 a month. That is outdated: the pricing page shows Pro at $800. At 25 prompts, Semrush wins on value; at hundreds of prompts across many markets, price Evertune.
Affordable alternatives and how to choose
The cheapest paid alternative is Otterly.AI at $29 a month for 15 prompts, and the best value per prompt is LLMrefs at $79 for 500. AthenaHQ has a free tier with 300 credits. Choose by prompt count, engines and number of brands, then confirm with a trial.
Otterly.AI offers a 7-day trial with no card, and LLMrefs and Rankscale Pro offer 7 days too. Semrush’s toolkit and Evertune offer none.
Decide first whether you need ongoing tracking at all; our guide to audits versus monitoring explains the split. A free AI visibility audit that asks AI the questions your buyers ask and shows which brands get named instead of you covers the audit half.
- Already on Semrush, one domain, under 25 prompts: stay put.
- 15 to 50 prompts, tight budget: Otterly.AI Lite ($29) or Peec AI Starter ($95).
- Hundreds of prompts: LLMrefs ($79 for 500) or Otterly.AI Premium ($489 for 400).
- Many clients: Peec AI agency plans, Otterly.AI’s partner program or Rankscale Growth ($385).
- Enterprise: Profound or Evertune.
Reader questions
Frequently asked questions
Is the Semrush AI Toolkit enough on its own?
Yes, for one domain and about 25 buyer questions on ChatGPT, Google’s AI surfaces and Gemini. It falls short when you need more prompts, Copilot or Claude (Enterprise AIO only), or several brands, since each extra Brand Performance domain adds $99 a month.
What is the cheapest alternative?
Otterly.AI Lite at $29 a month for 15 prompts is the cheapest paid start, and AthenaHQ’s Essential plan is free with 300 credits. Per prompt, LLMrefs is lowest at $79 for 500, though that price is labelled limited-time. Rankscale’s $20 Essentials plan is yearly only.
Which alternative tracks the most engines?
LLMrefs lists 10 engines at $79 a month, and AthenaHQ Starter ($295) and Evertune Pro ($800) each cover 11. Rankscale claims 17+ engines on every plan, but Claude costs 2 credits a query. Peec AI’s self-serve plans cap you at three engines.
Can I use custom prompts in alternatives?
Yes, in most. Peec AI, Otterly.AI, Rankscale and Ahrefs Brand Radar track prompts you write. LLMrefs generates prompts from your keywords, so you control wording less, and Profound’s free trial uses a fixed prompt set you cannot customize.