Key takeaways
- Peec Starter costs 3.3 times Otterly Lite and includes 3.3 times the prompts, so the entry price misleads.
- Perplexity is on every Otterly plan but Enterprise-only at Peec. Claude is an Otterly add-on and Enterprise-only at Peec.
- Otterly Lite cannot buy extra prompts, so going past 15 prompts means jumping from $29 to $189.
- Neither documents a Search Console integration, and neither fixes the gaps it finds.
How we checked this: Prices, plans, engine lists and features checked on Peec AI’s and Otterly.AI’s own pricing pages, docs and help centers on October 11, 2026. Price-per-prompt figures are our arithmetic from list prices. Review scores come from OMR Reviews; G2 and Capterra block automated access, so we did not verify their ratings. We did not test either product hands-on.
AnswerMentions sells its own AI visibility audit, which appears in some comparisons on this page. No vendor paid for placement or reviewed this article before publication.
Peec AI vs Otterly.AI: the verdict
Pick Otterly.AI if your prompt list is short, your budget is tight or Perplexity matters; pick Peec AI if you want deeper source analysis and 50 to 150 prompts at one clean price. Both track daily with unlimited seats, and OMR reviewers rate them the same at 4.8 out of 5.
For most small teams the split is simple: Otterly at the low end, Peec in the middle. Otterly’s Lite plan is the cheapest daily tracker here. Peec’s Starter and Pro plans win once you need 16 to 50 prompts, or about 150.
Reviews will not break the tie. On OMR Reviews, Otterly scores 4.8/5 from 56 reviews and Peec 4.8/5 from 18. G2 and Capterra could not be checked. Read our Peec AI review and Otterly.AI reviews.
Price per tracked prompt
Per tracked prompt, Otterly.AI costs $1.93 on Lite, $1.89 on Standard and $1.22 on Premium, while Peec AI costs $1.90 on Starter, $1.63 on Pro and $1.41 on Advanced, as of October 2026. Peec’s entry plan costs 3.3 times Otterly’s but includes 3.3 times the prompts.
Otterly is $29 ÷ 15, $189 ÷ 100 and $489 ÷ 400 on its pricing page. Peec is $95 ÷ 50, $245 ÷ 150 and $495 ÷ 350 on its pricing page. Divide by engines too and Otterly Standard costs $0.47 per prompt per engine against $0.54 for Peec Pro.
On annual billing Peec falls to $1.60, $1.37 and $1.20 per prompt, and Otterly to $1.67, $1.60 and $1.06. Full plan detail is on our Otterly.AI pricing and Peec AI pricing pages.
| Plan | Per month | Prompts | Engines | Per prompt | Per prompt per engine |
|---|---|---|---|---|---|
| Otterly Lite | $29 | 15 | 4 | $1.93 | $0.48 |
| Otterly Standard | $189 | 100 | 4 | $1.89 | $0.47 |
| Otterly Premium | $489 | 400 | 4 | $1.22 | $0.31 |
| Peec Starter | $95 | 50 | 3 of your choice | $1.90 | $0.63 |
| Peec Pro | $245 | 150 | 3 of your choice | $1.63 | $0.54 |
| Peec Advanced | $495 | 350 | 3 of your choice | $1.41 | $0.47 |
Engines and countries each tool covers
Otterly.AI includes four engines on every plan: ChatGPT, Google AI Overviews, Perplexity and Copilot. Peec AI lets you choose three of six, and holds Perplexity and Claude for Enterprise. Otterly lists 50+ countries on every plan; Peec caps self-serve plans at one or three countries.
Add-ons change the bill. On Otterly, Google AI Mode and Gemini cost $9 each on Lite and $59 on Standard, and Claude costs $29 to $439 depending on plan. On Peec, one extra model costs $35, $85 or $165 a month. Otterly Standard with AI Mode, Gemini and Claude is $416 for seven engines; Peec Pro with a fourth model is $330 for four.
Countries are where Otterly pulls ahead on paper. Its help center says 70+ countries, though other Otterly pages say 50+ and 65+. Peec publishes no country total and caps plans at 1, 3 and 3. Only Peec Enterprise adds Grok, DeepSeek and Meta, which Otterly does not support.
Features that actually differ
The real differences are audits, integrations and how openly each tool describes its method. Otterly.AI has a per-URL GEO audit and a reduced Semrush app. Peec AI has a bot crawlability audit, log-based crawl insights, a GA4 AI-referrals report and a documented collection method.
Seats are unlimited on both, and neither documents a Search Console integration. Everything else splits.
- Site audits: Otterly’s GEO Audit checks one URL at a time for crawlability, content readiness and query fan-out. Peec audits crawlability across 40+ bots and reads server logs.
- Reporting: Otterly’s Looker Studio connector and API start at Standard. Peec has a Data Studio connector and REST API, but its pricing page conflicts on which plan includes them.
- Analytics: Peec’s AI Referrals report links Google Analytics 4 and shows AI sessions, conversions and revenue.
- Semrush: only Otterly has an app in the Semrush App Center, a reduced edition that Otterly itself says lacks full engine coverage and historical trends.
- Method: Peec documents logged-out UI scraping and one run per prompt per engine each day. Otterly does not say how it collects data, except that it uses an API for Claude.
Which is better for daily brand tracking on a small budget?
Otterly.AI is better if you need 15 prompts or fewer, and Peec AI is better if you need 16 to 50. Both run daily. The catch is Otterly’s ladder: Lite cannot buy extra prompts, so the next step from $29 is Standard at $189, a 6.5-times jump.
Daily tracking is a tie. Otterly says prompts are monitored daily across every engine in your account, though it does not publish how many runs it makes. Peec runs each prompt once every 24 hours per engine.
Pick the prompt count before the vendor. Turn your buyer questions into a baseline with the AI share-of-voice calculator: your mentions divided by all brand mentions across the same prompts. One OMR reviewer calls Otterly’s step up to Standard significant, and $189 ÷ $29 agrees.
- 1 to 15 prompts: Otterly Lite, $29.
- 16 to 50 prompts: Peec Starter, $95.
- 51 to 100 prompts: Otterly Standard, $189, with four engines included.
- 101 to 150 prompts: Peec Pro, $245. Otterly would need Standard plus a $99 pack of 100 extra prompts, $288 for 200.
Where Goodie fits
Goodie is not a small-team pick on price: its Core plan costs $399 a month for 120 prompts, about $3.33 per prompt, as of October 2026. That is roughly four times Peec’s entry plan and 14 times Otterly’s. It makes sense only if you want optimization actions bundled with tracking.
On Goodie’s pricing page, Core covers 5 engines, 1 brand and 5 seats with daily data, 50 optimizations a month and a 7-day trial. Gemini arrives on the $999 Pro plan, and Claude is not listed on Core or Pro. Small teams should start with Otterly.AI or Peec AI.
Who should pick which
Pick Otterly.AI if you are a solo marketer or small team that wants to start at $29, needs Perplexity, or tracks many countries. Pick Peec AI if you want source analysis, GA4 referrals and a clear price ladder from 50 to 350 prompts. Pick neither yet if nobody will act on the data.
AnswerMentions offers a free AI visibility audit that asks AI the questions your buyers ask and shows which brands get named instead of you, plus a one-time report with a prioritized fix plan. It is the diagnosis step, not a daily tracker.
- Agencies: Otterly’s Agency Partner program lifts Premium to 500 prompts for $489, about $0.98 a prompt, but needs an application. Peec’s agency plans start at $245 for 10,000 credits and add view-only client dashboards.
- Multi-country brands: start with Otterly, and confirm Peec’s country limits in writing.
- Teams that study sources: Peec AI.
- Larger budgets or other options: compare Profound vs Peec AI and our Otterly.AI alternatives.
Reader questions
Frequently asked questions
Is Otterly.AI cheaper than Peec AI?
At entry level, yes: $29 against $95 a month, as of October 2026. Per tracked prompt they are nearly equal, $1.93 for Otterly Lite (15 prompts) against $1.90 for Peec Starter (50 prompts). Otterly Premium is the cheapest self-serve plan per prompt at $1.22.
Which tracks more AI engines?
On self-serve plans, Otterly.AI. It includes four engines (ChatGPT, Google AI Overviews, Perplexity, Copilot) and sells Google AI Mode, Gemini and Claude as add-ons. Peec AI lets you choose three of six. Peec reaches up to 13 models, including Grok and DeepSeek, only on Enterprise.
Which is better for agencies?
Otterly.AI is cheaper on paper: its Agency Partner program lifts Premium to 500 prompts for $489 and adds pitch workspaces and branded Looker Studio reports, but you must apply. Peec’s credit plans start at $245 a month for 10,000 credits and add free pitch projects and view-only client dashboards.
Do both offer free trials?
Yes, with caveats. Otterly’s help center says the trial lasts 7 days with no credit card, though a homepage pop-up advertises 14 days. Peec shows a free-trial button, but no first-party page we opened states the length or whether a card is needed. Confirm both before you sign up.